First Lady purple Protein

First Lady Purple is a formaldehyde-free Brazilian protein treatment specially developed for colored and bleached hair, providing perfect straightening while maintaining hair health and color. Its advanced formula works to straighten and smooth the hair up to 100% from the first session, while delivering deep hydration that restores balance to dry and tired hair.

The protein helps repair damage caused by coloring and bleaching processes, giving the hair long-lasting softness and healthy shine, while preserving the color of dyed hair and preventing fading.

Its formula contains nourishing ingredients such as shea butter, which provides deep hydration and intensive nourishment for the hair, and green tea extract, known for its antioxidant properties that help protect the hair and enhance its overall health.

Product Benefits:

• Straightens and smooths hair up to 100% from the first session.
• Suitable for colored and bleached hair, and formaldehyde-free.
• Provides softness and healthy shinewhile preserving the color of dyed and bleached hair.
• Nourishes the hair thanks to shea butter and green tea extract.
• Helps reduce frizz and split ends.
• Makes the hair easier to styleand gives it a more vibrant appearance.

How to Use:

Step 1: Wash the hair three times with a high-salt clarifying shampoo to open the hair cuticles and allow the protein to penetrate all parts of the hair. Rinse thoroughly.

Step 2: Blow-dry the hair until it is about 80% dry, ensuring it remains slightly damp.

Step 3: Divide the hair into small sections and shake the bottle well before use.

Step 4: Distribute the protein evenly from roots to ends. Divide the hair into four sections, and from each section take thin strands using a comb.

Step 5: Processing time:

• Natural hair and dark-colored hair: 45 minutes
• Bleached hair: 30 minutes

Step 6: Blow-dry the hair thoroughly using a hair dryer.

Step 7: Flat-iron the hair as follows:

• Natural hair: 30 passes
• Colored hair: 20 passes
• Bleached hair: 15 passes
  Increase the heat appropriately for each strand.

During the same step, make sure to leave a distance of about 1 cm between the scalp and the protein to avoid scalp irritation, especially if the scalp is sensitive.

Step 8: Rinse the hair with warm water to remove any remaining product. Wash the hair twice with a protein-approved shampoo, and apply conditioner only to the ends of the hair.

Note:
Straighten the hair using a flat iron set to a high temperature of 480°F. Section the hair using a comb and pass the flat iron 10–15 times on each strand for optimal results.